What is white labeling? How, Where, and When to apply?
What is white labeling? How, Where, and When to apply?

Another way to think of a white label solution is you are renting software from the owner and passing it off as your own. The best path to take is opting for white-labeled online store builders that you White Label crypto exchange can offer to your clients under your own brand. This way, the white label company sources, operates, and manages your entire eCommerce operation on your behalf, without your customers knowing it.

White Label solutions

In short, you can keep expanding your product offering much quicker and at a fragment of the time it would take you to create them in-house. And don't forget, more products mean a better competitive advantage and an increased customer base. Now that we have more clarity on what white label solutions are, let's look at five reasons why you should invest in them right now. Differentiating between white label and open source solutions can be tricky, especially if you're new to this whole rebranding and reselling domain. But once you get down to the details, you realize how the two are poles apart - and how one is much easier than the other. Let's dive deeper into different white label solutions and why you should invest in them.


If you are interested in a white-label payment processing solution from Tranzzo, contact us at or on Facebook. Tranzzo also complies with the highest standard of PCI DSS, which is obligatory for entrepreneurs who want to work with card payment. Thus, companies that purchase our SaaS solution don’t need to worry about security standards. Brand equity refers to the value a company gains from a product with a recognizable and admired name when compared to a generic equivalent. A generic brand is a type of consumer product that lacks a widely recognized name or logo because it typically isn't advertised.

Please have a look at our privacy policy for more information on how we use your personal data. Connect with our product specialists to understand how the world's fastest-growing companies use Tookan to optimize deliveries. Build a community of doctors, lawyers, astrologers, fitness experts and many more with Panther. Connect with our business experts & get a demo customized to your business requirements. 'Jungleworks Entrepreneur's Den' to get access to the latest industry & product insights.

White Label solutions

Unlike open source, white label solutions don't make you deal with code or figure out the instructions on your own. Instead, you get the complete package, i.e., an already tested and fully-functioning solution that you can buy and sell as your own, and customers can start using immediately. Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product. SEO Network in the Vendasta Marketplace is a white label SEO software and service that you can rebrand and sell to clients. A team of SEO experts fulfills optimization services on the best keywords selected by your business clients and offers a platform (non-brandable) for your clients to login to watch their SERP rank progress.

What are the benefits of white labeling and private labeling?

White-Labeling your product allows other companies to sell your product under other brand names. However, when customizing a white label solution, the business gets a pre-designed solution and gets to use the saved time and money for proper research and development. The business does not need to invest large amounts of money into the solution. White Label solution requires a minimum of upfront capital investment since the vendor handles all issues with software licensing, data center space or servers, costs on logistics, and tech support.

White Label solutions

It is powered by the same technology as our affiliate network, so you are assured of the same functionality and high performance to manage your digital marketing and deliver smarter results. The company doesn’t want to put quality at risk developing the new platform and simply acquires technology that their team tried and liked before. The business intends to focus primarily on brand building or developing innovative customer serving strategies. You become the beneficiary of a company whose sole purpose is to build and provide the service or product you’re looking to provide.

The Pros & Cons of the White Label Software

Taking advantage of the ever-expanding list of white label digital solutions and the growth opportunities they can unlock in the digital marketing world. Partnering with a white label service provider can lead to huge gains for your agency, without losing trust by openly outsourcing your products and offerings. White label financial solutions are reaching sectors beyond financial services; non-financial https://xcritical.com/ brands are starting to integrate financial services into their offering. Think retailers offering BNPL (otherwise known as “buy now, pay later”) in-store, or insurance for high-value products as part of the checkout. When you last paid for your Uber ride or Starbucks coffee via their apps, did you pause to appreciate how smooth and painless it was not having to find your wallet?

  • We are happy to work with you to find a solution that fits your budget.
  • When we talk to the client on the phone, we are also under your brand name.
  • Speed is the name of the game and customers are looking for real-time solutions that can meet their needs.
  • And don't forget, more products mean a better competitive advantage and an increased customer base.
  • The growing dominance of white label brands could make it hard for new firms to enter the market, reducing overall competition.

It’s highly customisable BaaS and payment services offering empowers a number Fintechs in the UK and Europe to offer bank accounts, debit cards and payments services using Starling’s banking license. Multiple banks now join the ranks, launching their own BaaS offerings. “White labelling” means applying your own branding to a product developed by someone else.

What can Conquest offer?

By smartly utilizing a white-label platform, businesses can increase their growth and brand value massively. So, whether you sell your own product or a white label one, make sure your team is ready to provide timely assistance to clients. The problems may arise if you aren’t ready to invest in your staff training. We’ve already found out that white label products are re-brandable and re-sellable items produced by a third party. Stores can boost revenue selling white label products at a discount relative to national brands.

So the tool will open up on your site, and customers will be able to use it, but at no point will there be any branding pointing to the original creator company. Customers will think this is entirely something your company developed themselves. Developing a whole new solution or platform from scratch is costly. You'll need to form a separate team that can create the tool, test it out, and is in charge of its upkeep.

White Label solutions

They've been trusted by big brands, which means that your business clients' mobile app presence is in good hands. You can use white label digital products to resell to fill in your gaps and help you become a full-service agency. Aside from devising a relevant identity, marketing and communications are the components that you will focus the most on when taking on a white label. You want to increase the size of your target audience and so it is important to reach out in the most memorable way – striking storytelling and advertising campaigns.

With more and more products and services being ordered online, every company, big or small, needs to have an online store now. But setting up an eCommerce space is a highly time-consuming and burdensome task, with several moving parts that need meticulous attention. A white label solution isn't specific to any particular industry. These solutions solve all types of problems and can fulfill various purposes. Here, we're going to talk about five different kinds of solutions to help you understand how there's an existing solution out there for any possible need you might have.

Launch your Hyperlocal Business

Be sure to look closely at the solution you need and compare it to your available resources to help you decide whether a white label solution would help you reach your goals more efficiently. Prepackaged solutions provide an opportunity to trust the experts in the specific space you are focused on, and avoid making the same mistakes that others have made before you. While there are a number of great white labelling options covering all sorts of platforms and technologies, ultimately when you start a business, you want the control to scale up on your terms. Using white labelling long term is risky as you are very much reliant on the software originator to modify, improve and evolve the technology you and your clients are using.

Before we continue, it’s important to clearly define the white label solution meaning. The platform, in both demo and live environments, can be customised to reflect your branding. Integrated with your front and back office, the platform includes account creation and management tools, and is highly scalable with customisable reporting options. Significantly improve lead conversion and increase your client lifecycle by adding physical bullion to your suite of products. There’s a lot to consider, even if the approach has many beneficial aspects.

white label solutions for content creation

Once you make an agreement and become a client, you’ll work alongside your white label partner. If you’re looking to harness the benefits of white labeling, schedule a consultation with one of Phonexa’s experts. In the full interface integration, we will provide you with our REACT front-end elements and give you the ability to change the styles and adapt the product to your look and feel. You can even add/remove some core elements or even extra pages. This option is ideal for those clients, which just need to add a forecasting feature to their environment with as little development as possible.

Protect Your Client Base by Adding White Label Software to Your Agency

Analyzing the cons of white labeling can help you make an informed decision. Once everything is setup you are ready to sell and grow your name, brand, and customer relationships. We understand that every business is different and we are fully flexible in offering the best pricing model, that fits your needs. You may choose just to use our algorithms or inherit our front end and just change the colors and styles.

Brand piracy refers to the process of making and selling products whose names or logos are similar to those of well-known entities. A private brand is a good that is manufactured for and sold under the name of a specific retailer and competes with brand-name products. White label products are made by one company and packaged and sold by other companies under various brand names. Expand the market to reach potential customers for rental spaces. Have a clear plan on who will license the software and sell it.

Bankable is a transnational architect of innovative payment solutions for corporations, banks, and retailers. These include e-wallets, mobile wallets, money transfer services, P2P money transfers, and prepaid card programs, which are available as self-service platforms with a white label and through the API. Affiliate relationships – also known as an introducer, related brands recommend your company.

The leading asset management platform to drive performance improvements and cost savings in renewable energy production. In practice, the approach saves money and time regardless of the vertical or industry. We are happy to work with you to find a solution that fits your budget.

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